Whether it's for breakfast, lunch or dinner, there's no denying it: America is a sandwich-loving nation! According to the new "Hellmann's® State of the Sandwich" survey, a majority of American sandwich eaters (84%) believe that how a sandwich is made is just as important as the ingredients used to make it.** Something else many of America's sandwich fans agree on: If there's a must-have sandwich ingredient, it's Hellmann's®* mayonnaise!
To help celebrate America's passionate preferences for building the perfect sandwich, Hellmann's® and Best Foods® are partnering with Chef Bobby Flay to show families how to make real, simple, delicious sandwiches, and to uncover unique and personal sandwich-making techniques. They want to know how you slice it, spread it, stack it or serve it ... Do you spread your Hellmann's® Mayonnaise on one slice or both? Is the cheese on the top or in the center of the sandwich?
All you have to do is go to Facebook.com/hellmanns to share your sandwich-making tips, tricks, techniques and secrets. You'll also have the opportunity to build your perfect sandwich and enter the Hellmann's® Build Your Perfect Sandwich Sweepstakes for a chance to win great prizes including a kitchen essentials bundle, grocery gift cards and Hellmann's® and Best Foods® products.***
Did you know that 33 percent of Americans who eat sandwiches credit their mom with teaching them how to make a great sandwich? And nearly three-quarters (71 percent) of moms with sandwich-loving kids say they serve their families the favorites they ate growing up!**
*Or Best Foods® depending on geographical location of media market
** ABOUT THE SURVEY: The Hellmann's® Sandwich Survey was conducted by Kelton Research between March 21st and March 28th, 2011 using an email invitation and an online survey of 1,373 Americans ages 18 and older, with oversampling in specific geographic regions and women with children under 18 living in the household. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 2.6 percentage points from the result that would be obtained if interviews had been conducted with All persons in the universe represented by the sample.
***No purchase necessary. Void where prohibited. The Build Your Perfect Sandwich Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET 4/11/11 and ends 11:59 a.m. ET on 8/15/11. For rules, got to http://www.Hellmanns.com.
**Disclosure: I was entered for a chance to win a Hellmann's® prize
package in exchange for this post. No monetary exchange took place.